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November 2023

Lemming Herd Mentality

By David R. Guttery, RFC, RFS, CAM

President, Keystone Financial Group-Trussville Al

Don’t be a lemming!

Thirty three years ago, my finance 412 professor put that brain fold into my mind.  He would engage the class by posing scenarios and then randomly selecting students to opine with their thoughts.  One particular day, as I was half way through my response, he extended his hand and interrupted me mid-sentence with “Don’t be a lemming Mr.

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